Have you ever been confused by how YouTube’s algorithm assigns traffic to your videos? Have you ever had a copyright infringement on your video and had your YouTube channel blocked? These are all unpredictable things that can happen when you build your online presence on only one traffic source that you don’t really control.
While social networks (like YouTube and TikTok) are super important and provide enormous benefit by giving you a place to grow your viewership, they can also shut off your channel’s traffic and revenue source whenever they’d like, whether that be because of an infraction on your part or simply because they changed their algorithm and your channel no longer gets as much traffic.
Having a website helps you mitigate this risk in several ways: